BEX Sunglasses is a western lifestyle brand built for riders, ranchers, and people who work and live outdoors. Competing in a crowded eyewear market, BEX differentiates through authentic western culture, rodeo partnerships, and a community of brand ambassadors who genuinely live the lifestyle.

As Brand Marketing Manager I owned the full social media and paid advertising function — developing content strategy, producing graphics across Instagram, Facebook, and TikTok, and running paid campaigns on Meta and Google. Every piece was built to feel native to the western community. The result was a 5x growth in following and a 100x increase in engagement and views per post — driven entirely by content that people actually wanted to share.